So you would like to guarantee differentiation? Short of an exhaustive competitive analysis in your market, and understanding of your target markets needs, desires, and preferences, and critical and technical review of your product and engineering teams capabilities and the fit with your product strategy……What if there was a mathematical formula for describing total differentiation […]
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Why Market Research? June 27, 2012
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Skyfollow Consulting Group: Beyond the Clouds June 29, 2012
- Social Media Chaos from tools, content, and brands explosion July 3, 2012
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- New Categories for New Products for Capturing Mindshare July 21, 2012
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The Data Driven Wheel of Growth January 24, 2017
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Your CRM data tells an incredible story that should reveal your future success (or demise) November 21, 2016
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CRM Reveal Solution Engagement October 21, 2016
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UI design pattern for allowing per-user source-target mapping rule edits July 1, 2014
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From Insight to Innovation: The CMO’s Role using the Digital Customer Journey May 27, 2014
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