Tag Archives | schemes

How to select customer segmentation schemes mindset or behavior or both? part 1

All customers are unique individuals, and therefore have unique mindsets. For every existing category of product (or service) and every new category, you can dream up segmentation schemes. You can use characteristics of the customers’ mindset, usage scenarios, buying behavior, channel preferences, brand preferences; all sorts of “reasons” to define your segmentation schemes. You make […]

Read full story ยท Comments { 0 }