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Your CRM data tells an incredible story that should reveal your future success (or demise)

By on November 21, 2016 in Blog, CRM

Customer Relationship Management (CRM) Software While we are still in the age of “big data”, it’s imperative to remember that small data sometimes contains huge potential and should not be overlooked, even for big decisions. CRM data for most companies is not big data, especially in the case of B2B start-ups. Yet CRM data is […]

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So What is the Total Cost of Differentiation? The ROI of Brand Success for Sustainable Growth.

By on November 17, 2013 in Blog, media, segmentation

So you would like to guarantee differentiation? Short of an exhaustive competitive analysis in your market, and understanding of your target markets needs, desires, and preferences, and critical and technical review of your product and engineering teams capabilities and the fit with your product strategy……What if there was a mathematical formula for describing total differentiation […]

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SCG ROI Template

SCG General purpose ROI framework

By on July 5, 2013 in Blog

ROI means “Return on Investment”. This is a simplified financial notion that allows managers to determine whether it make sense to take some course of action. We do this intuitively all the time, and many of us do this with numbers for our companies weekly. ROI for capital investment and more recently, Marketing and Advertising […]

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Global Metric for Educational System VCI

Global Metric for Educational System Value Creation

By on May 7, 2013 in Blog

This diagram represents a holistic metric we developed for a system of charter schools in California in 2009. It illustrates the connections to various inputs (influences) and outputs across a wide range of stakeholders. You can see how this might apply to private sector firms in a similar situation. Examples would be Sustainability, Triple Bottom […]

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