These diagrams are meant to oversimplify a few concepts for getting started on the data and measurement aspects of Brand strategy as part of the Marketing discipline. We are in the early days of scientific method creeping into Brand Marketing.
Tag Archives | branding
Brand Art+Science
The Right Story Informed By the Right Data We provide Brand strategy and measurement that catalyzes leaders to grow their organizations through critical transition years and volatile markets. In the era of naked brands and big data, the art of strategy and the science of measurement are needed more than ever in order to help […]
Connect
Subscribe to our e-mail newsletter to receive updates.
-
Why Market Research?
-
Skyfollow Consulting Group: Beyond the Clouds
- Social Media Chaos from tools, content, and brands explosion
- Why Competitive Intelligence?
- New Categories for New Products for Capturing Mindshare
-
The Data Driven Wheel of Growth
-
Your CRM data tells an incredible story that should reveal your future success (or demise)
-
CRM Reveal Solution Engagement
-
UI design pattern for allowing per-user source-target mapping rule edits
-
From Insight to Innovation: The CMO’s Role using the Digital Customer Journey