So you would like to guarantee differentiation? Short of an exhaustive competitive analysis in your market, and understanding of your target markets needs, desires, and preferences, and critical and technical review of your product and engineering teams capabilities and the fit with your product strategy……What if there was a mathematical formula for describing total differentiation […]
Tag Archives | brand
Visualizing Brand Gaps Diagrams
These diagrams are meant to oversimplify a few concepts for getting started on the data and measurement aspects of Brand strategy as part of the Marketing discipline. We are in the early days of scientific method creeping into Brand Marketing.
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Why Market Research?
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Skyfollow Consulting Group: Beyond the Clouds
- Social Media Chaos from tools, content, and brands explosion
- Why Competitive Intelligence?
- New Categories for New Products for Capturing Mindshare
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The Data Driven Wheel of Growth
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Your CRM data tells an incredible story that should reveal your future success (or demise)
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CRM Reveal Solution Engagement
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UI design pattern for allowing per-user source-target mapping rule edits
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From Insight to Innovation: The CMO’s Role using the Digital Customer Journey