ROI means “Return on Investment”. This is a simplified financial notion that allows managers to determine whether it make sense to take some course of action. We do this intuitively all the time, and many of us do this with numbers for our companies weekly. ROI for capital investment and more recently, Marketing and Advertising campaigns (using mostly media costs) are commonplace. This ROI conceptual template or framework, allows a group of people to assess what is the properly scoped and dimensioned ROI metric to use for their given situation Sometimes, the cost of defining and populating a sophisticated ROI model can outweigh the benefit of having accurate results. It all depends on the eventual outcomes; whether value creating or value destroying.
SCG General purpose ROI framework
Leave a Reply Click here to cancel reply.
You must be logged in to post a comment.
-
Why Market Research? June 27, 2012
-
Skyfollow Consulting Group: Beyond the Clouds June 29, 2012
- Social Media Chaos from tools, content, and brands explosion July 3, 2012
- Why Competitive Intelligence? July 3, 2012
- New Categories for New Products for Capturing Mindshare July 21, 2012
-
The Data Driven Wheel of Growth January 24, 2017
-
Your CRM data tells an incredible story that should reveal your future success (or demise) November 21, 2016
-
CRM Reveal Solution Engagement October 21, 2016
-
UI design pattern for allowing per-user source-target mapping rule edits July 1, 2014
-
From Insight to Innovation: The CMO’s Role using the Digital Customer Journey May 27, 2014
advertising
alignment
analysis
analytics
apps
behavior
big data
boundaries
brand
branding
CMO
CRM
customer
dashboard
decisions
design pattern
diagram
differentiation
featured
formula
gaps
identity
marketing
marketing channels
measurement
media
messaging
mindset
relational
return on investment
roi
schemes
segmentation
segmenting
strategy
targeting
target marketing
template
transactional
UI
user interface
UX
value creation
visualization
visual proof
No comments yet.