Customer Relationship Management (CRM) Software While we are still in the age of “big data”, it’s imperative to remember that small data sometimes contains huge potential and should not be overlooked, even for big decisions. CRM data for most companies is not big data, especially in the case of B2B start-ups. Yet CRM data is […]
UI design pattern for allowing per-user source-target mapping rule edits
I am continually amazed at how many large scale B2C apps get this design pattern wrong. This template should help most. This applies to many large, well funded, well staffed consumer websites as well as enterprise application companies. You need to think of the entities in your domain, for taskrabbit it would be (taskers[people], tasks[projects]) for […]
Future Gmail UX UI Innovations
Someday, these innovations will find their way into email, perhaps via Google (Gmail), perhaps not. Ask yourself, which of these do I need now? And which do I fear others will use against me? Sometimes innovations have unintended consequences. How would you A/B test these features?
A Definition of Brand Insight and the Connection to Big Data
Insight: A brand interaction with consumer(s) that yields new information, new strategy, or a change in messaging and positioning for the Brand, whilst simultaneously changing the mindset of the consumer(s). Explanation: This can be done in person (interactive dialog) or with data from consumers, and projected back to consumers directly for which responses are measurable, […]
Visualizing Colloboration and Workflow
I have a seen a lot of bad diagrams and schematics for collaboration and workflow, I am sure you have too. Here is one I like but it’s basis in I Ching. The reason I like this depiction is that It has a globe behind it, so it looks “global” It has steps or phases […]
How to select customer segmentation schemes mindset or behavior or both? part 1
All customers are unique individuals, and therefore have unique mindsets. For every existing category of product (or service) and every new category, you can dream up segmentation schemes. You can use characteristics of the customers’ mindset, usage scenarios, buying behavior, channel preferences, brand preferences; all sorts of “reasons” to define your segmentation schemes. You make […]
Brand Art+Science
The Right Story Informed By the Right Data We provide Brand strategy and measurement that catalyzes leaders to grow their organizations through critical transition years and volatile markets. In the era of naked brands and big data, the art of strategy and the science of measurement are needed more than ever in order to help […]
SCG Chris’s seminar topics
Chris’s seminar talks and invited presentation topics 2013 1. Social Media Sensing. Using new analytics methods and feeds : Determining competitive intelligence at scale, and finding specific market opportunities and influencers in those markets. How does Social Media Analytics feed the needs of marketing, product development, and later social media marketing and community management? Time, […]
Global Metric for Educational System Value Creation
This diagram represents a holistic metric we developed for a system of charter schools in California in 2009. It illustrates the connections to various inputs (influences) and outputs across a wide range of stakeholders. You can see how this might apply to private sector firms in a similar situation. Examples would be Sustainability, Triple Bottom […]
Social Graphs enable a form of Data Mining
Social Graphs are all the rage. Why? Because the connecting structure allows the relationships to be navigated and mined [i.e. data mining] to provide new forms of value creation for users, customers, and the companies which own the graph data model. Facebook is the predominate example, where they use it for targeting audiences for focusing […]
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Why Market Research?
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Skyfollow Consulting Group: Beyond the Clouds
- Social Media Chaos from tools, content, and brands explosion
- Why Competitive Intelligence?
- New Categories for New Products for Capturing Mindshare
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The Data Driven Wheel of Growth
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Your CRM data tells an incredible story that should reveal your future success (or demise)
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CRM Reveal Solution Engagement
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UI design pattern for allowing per-user source-target mapping rule edits
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From Insight to Innovation: The CMO’s Role using the Digital Customer Journey