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THE SERVICES
Skyfollow Consulting Group provides social media strategy solutions tailored to your strategic goals and decision making process that combines our expertise in strategy, metrics, analytic methods, specific tools and technologies to build definitive outcomes and recommendations. This shortens your time to achieve insight and develop new plans of action that leverage rapid changes in sentiment, interest and demand. Real time insight is one way to describe this, but insight depends on matching of right tools, right strategy, right results and well defined relationships to strategic goals. It requires a solution team and expertise; not just a single tool. You don’t buy Return on Insight, you achieve it over time.
- Social Media Sensing ™
- Setup and management of monitor processes, categories and keywords.
- Defining Social Media Metrics for your needs.
- Real time competitive analysis.
- White space / Blue Ocean Strategy for opportunity identification and innovation
- Brand Impact, Awareness and Buzz Monitoring
- Influencer identification and rating scales.
- Popularity indexing and time trending for topics, posts
- Reputation management and damage control.
- Find and review your expanding set of competitors and monitor continuously
- Find out which concepts and topics are mostly closely linked to their success and failure
- Summarize key information in forms suitable to product development, marketing, and the sales force
- Use new targeting techniques to automate a lead generation process from conversations in progress now
Content Creation
- Provide content, not advertising to gradually influence trust and acceptance
- Creative and conceptual design that uses imagery and HD videos to increase brand awareness, intrigue, and social media dialog and drive engagement, sharing and traffic.
- Video content distribution and analytics for engagement, views, and sharing
- Web site content, landing pages, and brand identity
- Internal communications for creating alignment across teams
- Visual representations of how the new process enables new strategic outcomes revealing tradeoffs and valuations and rankings of potential risks and opportunities based on research findings.
Partnering with leading web design and user experience firms.
Analytic Research
- Branding metrics, engagement, response and meaning and intention
- Research on new metrics, new communities, new actions of behaviors worth monitoring.
- Finding and using new data sources, that can yield competitive insight and innovation
- Combining data sets for unique insight into cause and effect, correlation or spillover effects from one phenomenon to another.
- Use of statistical validation, optimization and data mining when required.
- Use of Natural Language Processing (NLP), semantic analysis, pattern recognition and machine learning algorithms when required.
Online Marketing and Advertising
- Audience and market segmentation strategy
- Framing and integrating into a broader strategy that combines social media with online advertising including PPC, Display, Contextual, and online PR distribution
- Campaign management using some of the best industry expert partners in the industry for optimization, test, measure and keyword analysis.
- Automation for comparing costs and ROI with CPA, CPM, CPC, Cost per lead advertising models across campaign sources working with the most integrated analytic applications and leading experts in the field in conjunction with our team and your team.
- Driving large of amounts of new traffic to destination landing pages or home pages.
- Defining and measuring the linkage from awareness and interest in social media, to consideration and purchase intent and transaction in online advertising.
We define new metrics and improve old metrics and measurement techniques over time. We bring accountability, specific evidence, and confidence intervals to marketing and communications planning in new social media. Furthermore, we can offer one-time studies -- so you can avoid the evaluation, training, testing, setup phase of deciding new tools. Finally, we can offer ongoing monitoring according to a process we define for you that meets your periodic operational or strategic reporting needs.